When using social media tools, you can improve your business and your social media presence. But, you must use the right tools as not all of them are created equally. Since there are some many social media tools, you should know what is best for your wants and needs. With that in mind, here are the best five ones:
Hootsuite
If you are a busy social media professional or you manage the social media accounts at your company, you must use Hootsuite. With this program, you can manage campaigns, collaborate internally and engage with your customers. You can do this from a secure web and mobile dashboard. Since you can try it for free and choose from three plans, check out Hootsuite as you are sure to find the ideal solution that fits your needs. Simply put, if you want to track conversions, measure campaign results and stay on top of everything, you should check out Hootsuite as it’s well worth the small $8.95 monthly payment.
Spredfast
When you run your social media campaign, you will have to go out of your way to measure the results. With some social media tools, you only get a basic look at what is happening. But, with Spredfast, you can look at data from Facebook, YouTube, Flicker and Twitter. With this, you can see how many visitors checked out your pages. The data is presented in graphs, and you can even check out the calendar to see when the optimal time is to release tweets. Spredfast is great, and you can do a lot with it.
Buffer
If you want to use social media tools to message your clients, you should use Buffer. With one click, you can share your content and schedule posts on Twitter, LinkedIn, Google+ and Facebook. Using Buffer, you can post your content throughout the day, so you are constantly providing fresh and interesting content to your readers. Since you can do this ahead of time, it is one of the best social media tools as it will save you time and money. While it costs $10 a month, you will save enough money to justify the cost as it is truly a powerful tool.
Everypost
Social media tools often do the same thing, but that is okay in some cases. With Everypost, you can easily post all your updates to the major social media networks. But, what Everypost offers that others don’t is a Twitter text shortener. Simply put, with Everypost, you can shorten your tweet and clean it up to make sure it’s under 140 characters.
Crowdbooster
Finally, when looking at social media tools, you should focus on your Facebook and Twitter feeds since they are the most popular. With Crowdbooster, you can gather important data from your Twitter and Facebook feeds. In addion, you will see when people are most likely to check out your video uploads or images. Furthermore, you can analyze impressions so you can make changes and improve upon your campaign. Remember, with social media tools, you can watch as they pay for themselves as the $9 a month investment is minor when considering what you get.
If you use the right social media tools, you can save a lot of time and money as well as increase your conversion rates quickly without much effort. There is no one-size-fits-all approach, but one of these social media tools, or more than one, will help you immensely. To learn more about successful internet marketing tactics and how to reach out to new clients, check out our blog!